Sunday, November 19, 2006

Super Customer Service” Workshop November 29

The Clayton Downtown Development Association is sponsoring the second in its series of workshops aimed toward small business people in downtown and throughout Clayton. “Super Customer Service” will be presented by Mike Collins in the Four Oaks Room at The Clayton Center, 111 E Second Street in Clayton from 6:30 pm – 8:30 pm on Wednesday, November 29.

Offering outstanding customer service can be difficult in today’s marketplace. Tough customers, managers saying, “Do more with less!” and co-workers can be the hardest people of all to deal with. But, the key is to understand that by offering great service you can deal with the difficult people more professionally, work more efficiently and get along with co-workers more effectively.

“One of the things a small business can offer to compete with the national stores is great customer service,” according to Samantha Muncy, Chair of the DDA’s Economic Restructuring Committee. “We know who our customers are in a way the large stores cannot and customers are generally willing to pay a little more for great customer service,” she added.

At this workshop you will learn:
1 How to understand that everyone is a customer
2 Why difficult people can be great customers
3 When you should let a customer “just vent”
4 How to discover the Moments of Truth in your business
5 Why The 7/11 Rule is the key to great service
6 How to read people

Mike Collins, the program presenter, is one of the most frequently featured business program presenters in the United States. His programs for groups such as IBM, American Express and the Duke University Medical Center are consistently rated “Excellent.”

This workshop is sponsored in conjunction with the Johnston County Small Business Center. The fee for this workshop is $5.00 per person and to register please contact Bruce Naegelen, Downtown Development Coordinator at 553-1545 or

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