Saturday, July 07, 2007

Community Branding Brain-Storming Session Scheduled for July 10 at 6:30 pm

Ben Muldrow of Arnett Muldrow & Associates will lead a discussion and brainstorming session to help create a community brand for the Town of Clayton. Arnett Muldrow will develop an overall brand for the community, as well as a distinct and consistent brand for downtown & any other character districts that become apparent during the process. Each brand, logo, and marketing approach will be part of a seamless marketing strategy for the Town of Clayton.

The brand will then be applied to a variety of uses depending on the needs of the community. These will definitely include marketing pieces as well as other potential items such as ad designs, billboards, brochure templates, banners, way-finding signs, gateways, letterhead, business cards, and others as needed by the community.

The community branding is the second phase of a three-pronged project that includes a market analysis, a community branding and a wayfinding and gateway assessment for Clayton.

The session will be held on Tuesday, July 10 at 6:30 pm in the Council Chambers in The Clayton Center at 111 E Second Street. The discussion and brainstorming session will last a couple of hours.

For more information, please contact Bruce Naegelen at (919) 553-1545 or

No comments: