Thursday, August 30, 2007

Interactive Capital of the World… Clayton?

When Media Two Interactive moved its business to the town of Clayton, NC, President Michael Hubbard playfully responded to colleagues questions about his choice of headquarter locations simply by saying: “Obviously, Clayton is the ‘Interactive Capital of the World’”. Four years later, Media Two is adding a little truth to that statement.

In the September issue of Inc. Magazine that hit the newsstands Monday, Media Two has
been honored as one of the fastest growing private companies in the United States.
“We’re elated” stated Michael. “This award shows that being dedicated to your clients
needs and visions can land you on top regardless of the size of your company.”
Even with recent new additions to the team, Media Two presently employ’s only 13
people. As business continues to grow, Michael anticipates adding another seven people ranging from programmers to flash designers to account coordinators, and all may be added before the year is out -- assuming they can move into their new space that’s being designed in the old Clayton Spinning Mill located directly behind the Post Office in downtown Clayton.

“The people we have here now average over 7 years of experience in the interactive
advertising industry – and in an industry that is barely 14 years old – that’s a lot of people that really know what they’re doing.” This type of employee experience has
propelled Media Two to already surpass last year’s growth by more than 90% (and last
year was the year that landed them on the Inc. 5000 list). Of course, no matter how
tech savvy your business is, you can’t survive without having the right clients.
Two years ago Media Two had over 40 clients on its roster when it decided to make an
executive decision and release more than half of those clients outright. “The clients
we parted ways with were great people and fun to work with, but as a small, client ROI driven company, we felt we were stretching ourselves too thin trying to help everyone. We came up with a new business model that essentially said we would only work with clients that saw the potential of the internet as a crucial piece to their marketing mix. This change allowed us to focus more time and effort on those clients, and in turn, helped them grow as we grew along with them.”

The moved paid off as Media Two not only made the prestigious listing (#569
nationwide), but it finished 52nd overall in the Advertising & Marketing category and
finished 13th overall for the State of North Carolina.

About Media Two Interactive
Media Two Interactive ( is a full service advertising
agency that specializes in marketing for firms who want an emphasis on their
interactive plans. Media Two works with publicly traded clients such as Microsoft, MF
Global, LasikPlus Vision Centers and more. Media Two is a privately held firm with its corporate offices located approximately 15 miles southeast of Raleigh in the town of Clayton, NC (“the interactive capital of the world”). For more information on Media Two, please contact Michael Hubbard at 919-553-1246 ext 10 or

About the Inc. 5000
Inc. Magazine’s 2007 rankings are based on the percentage growth of the businesses
revenue from 2003 through 2006. To be eligible for the 2007 Inc. 5,000, the companies
on the list must be 1) independent and privately held (not a subsidiary or a division
of a larger firm with other revenue-generating operations). 2) have a full four-year
sales history. Sales in 2003 must be for a full 12 months; if your company had less
than 12 months of sales in 2003, it is not eligible for the 2007 Inc. 500/Inc. 5,000.
3) Be based in the United States.

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