Business Destination Marketing Workshop with Jon Schallert Oct 13

The Clayton Downtown Development Association is participating in a workshop with marketing expert and small business strategist Jon Schallert on Wednesday October 13 from 8:30 am – 3:15 pm in downtown Wake Forest. The workshop is being hosted by The Wake Forest Downtown Revitalization Corporation.

The topic of the workshop will be ”Increasing Sales and Profits As A Destination Business” It’s not about tourism, but rather how to make your business a destination for customers.

According to Clayton Downtown Development Coordinator, Bruce Naegelen, the Denver-based Schallert is an engaging speaker with a proven record of helping turn a single-owner business into a destination for customers. Mr. Schallert was a keynote speaker at the 2010 NC Main Street conference and, Naegelen said, ”he had small business owners and those of us who work with small business absolutely mesmerized with his methods, process and results.”

There will be a three-hour presentation followed by a 90-minute marketing roundtable for participants. Althought the cost of the workshop is $125 per business and includes breakfast, The Clayton Downtown Development Association is offering to bring up to10 downtown business owners to the workshop for just $50 each including transportation.

Ed Knight, Chairman of the CDDA said, ”We feel Mr. Schallert’s presentation will provide important guidance to help our downtown businesses succeed and that is why the CDDA is willing to subsidize the registration fee.”   REGISTRATION FORM

For more information and to sign up, contact Clayton Downtown Development Coordinator Bruce Naegelen at (9190 553-1545 or bnaegelen@townofclaytonnc.org Deadline for signing up is October 1.